If you run a small business and especially one that people actively search for when they are need of service (think services like roofing, plumbing, dental, med-spas, etc…), you ought to considering adding Google Ads to your marketing strategy.
Why Google Ads?
Google Ads are one of the most effective paid methods to get in front of customers when they’re searching for businesses like yours on Google Search and Maps. The advantage to Google Ads over other advertising mediums such as Facebook and Instagram ads is that unlike with thoes platforms, you can make targeted offers to people who are actually searching for your business or service instead of just targeting based on demographics.
This means you will get better results!
Google Ads allow for advanced targeting. For example, you to bid on broad keyword search terms like “roofing contractor” which allow you to show ads to prospects that are in the early stages of research. On the other end of the spectrum, you can bid on long-tail keyword search terms such as “best roofer that works with insurance in dallas”. These long-tail keywords are not only less expensive, but they are excellent for targeting prospects that have a higher level of intent.
Why Intent Matters.
Advertising to prospects that express intent, meaning they are actively searching for your product or service is huge. Unlike on social media where ads are run to people who are not looking for what you sell, Google Ads help benefit your business by displaying ads to users that show intent by searching for your product or service.
Keep Your Budget In Check.
Google Ads allows you to set a daily/monthly cap on your budget for the platfrom and will tell you what the average bid price for a specific keyword, so you know exactly what your spend will be at the end of the month.
Get Faster Results Than SEO
We all know how important SEO is for businesses of all types; however, no matter how well you have researched your keywords, applied tags, built up your backlinks and put out unique content, ranking your site can take a long time and no one can guarantee results. In fact, it can take years to rank for some keyword search terms. While improving your SEO is huge and something you should actively work building on a consistant basis, ads have no waiting period.
With GoogleAds, you can skip ahead of organic results on Google Search and start showing up at the top of the page when someone searches for your product or service.
You can take this a step further and show ads to people searching for your competitors.
Use Google Ads.
As you can see Google Ads is one of the best ways of getting the attention of new prospects and gaining new customers. It is a flexible platform that works with marketing budgets of all sizes, and can take your business to the next level.